Custom packaging is an essential part of any successful eCommerce store. Not only does it help protect your products during shipping, but it also plays a critical role in branding and customer experience. In this post, we'll explore ten reasons why custom packaging can help your eCommerce store be successful, along with factual data to support each point.
1. Branding
Custom packaging allows you to showcase your brand and create a unique identity that sets you apart from competitors. According to a study by Dotcom Distribution, 40% of consumers are more likely to make repeat purchases from an online retailer if they receive premium packaging.
2. Differentiation
With custom packaging, you can differentiate your products and make them more memorable to customers. The same study found that 52% of consumers are more likely to make another purchase from a brand if they receive a package that is easy to open.
3. Protection
Custom packaging can help protect your products during shipping and handling, reducing the risk of damage or returns. Retailers can reduce returns by up to 20% simply by using higher-quality packaging materials, according to one study.
4. Sustainability
Eco-friendly custom packaging can appeal to environmentally conscious consumers and help reduce your company's carbon footprint.
5. Improved customer experience
Custom packaging can enhance the customer experience by making the unboxing process more exciting and memorable. 61% of consumers say that the packaging of a product influences their perception of the brand, according to one study.
6. Upselling opportunities
Custom packaging can be used to include promotional materials, coupons, or other marketing materials that can help boost sales.
7. Repeat business
Memorable custom packaging can leave a lasting impression on customers, increasing the likelihood that they will return to your store for future purchases. In fact, 65% of consumers say that they feel appreciated when they receive custom packaging, according to Packlane.
8. Social media sharing
Eye-catching custom packaging can encourage customers to share their unboxing experience on social media, generating buzz and increasing brand exposure. 4 out of 10 consumers say they would share a picture of a product on social media if it came in a unique or branded package, according to Arvato.
9. Increased perceived value
Well-designed custom packaging can enhance the perceived value of your products, making customers feel like they are getting a high-quality product.
10. Competitive advantage
Custom packaging can provide a competitive advantage over other eCommerce stores, helping you stand out in a crowded marketplace.
In conclusion, custom packaging is a crucial component of any successful eCommerce store. From branding and differentiation to protection and customer experience, custom packaging can help you achieve your business goals. By investing in high-quality, unique packaging, you can create a memorable and positive experience for your customers, leading to increased loyalty and repeat business.
If you're interested in hearing what custom packaging can do for you and your brand. Lets talk!
